Craft beer fans are an interesting group. Without any solid statistics behind me, I would say they tend to be more liberal, be more interested in food, and for some reason, seem to be more fanatical about soccer. While I am certain I am right, someone went out and actually did a study on this.
Psychographics – What Your Taste in Beer Says About You
For the complete breakdown on specific beers say about people, please read the full story. I did want to say a little something about the craft beer opinion:
This group is more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility—they don’t stress about missed deadlines and tend to be happy-go-lucky about life. Craft-beer lovers are 153% more likely to always buy organic, 52% more likely to be fans of the show “The Office” and 36% more likely to be the ones to choose the movie they are going to see at the theater.
Yes. Yes (I hope), yes, and yes. I disagree—but yes and yes. I try, but not always, no and no.
I just don’t get the whole thing about The Office. As for movies, I don’t go very ften and usually let Jen choose. My happy-go-lucky style lets me roll with the punches. If nothing else, I can always have a beer when the movie is over, right?
So, what does your beer say about you? Notice anything in your travels that can break down the craft beer category? IPA drinkers? Stout lovers? Let’s hear it.
